“DreamCenter” Entertainment Hub for Shanghai
设计方：3XN Architects
位置： 上海 外滩

丹麦工作室3XN Architects今年将开始建设一个集合IMAX影院、零售和创意办公室的综合建筑， DreamCenter娱乐梦中心，在上海外滩。强调“红地毯”体验的重要性，3 xn将把“上海版的西班牙台阶”用于电影首映式、节日和其他文化活动。“能参与一个文化项目的一部分总是令人兴奋的，特别是在这种情况下，IMAX剧场将表达梦工厂动画的组织和价值观，“ 3 xn的创意总监Kim Herforth Nielsen表示，“这将是上海的电影节、首映式和电影文化的庆祝活动的首选场地。”项目计划2017年开放。
Danish practice 3XN Architects will begin construction this year on an IMAX theater, retail and creative office complex for the massive DreamCenter entertainment district on Shanghai’s West Bund. Stressing the importance of the “red carpet” experience, 3XN will incorporate a “Shanghai version of the Spanish steps” which will be used for film premieres, festivals and other cultural events.“It is always exciting to be part of a cultural project, especially in a case like this, where the IMAX theatre will be an expression of DreamWorks animation’s organization and values,” stated Kim Herforth Nielsen, 3XN’s Creative Director. “This will be ‘the place’ for film festivals, premieres and a celebration of film culture in Shanghai. It’s designed to show as much as possible of the activity going on in and around it, drawing people towards it like a magnet.”The project is scheduled to open in 2017.

上海娱乐梦中心外部局部图
上海娱乐梦中心内部局部图

上海娱乐梦中心内部和露天局部图