在郊区的一家眼镜店创造新的社区价值。这家大型眼镜品牌JINS的商店位于郊区一条繁忙的大道上。随着网上购物变得越来越普遍，实体店必须超越作为处理或试戴货物的地方；它们还必须提供亲身体验。因为这家店靠近一个有很多年轻家庭的住宅区，所以我们的概念是创造一个公园般的空间，让孩子和父母以及社区里的其他人即使不买眼镜，也能在这里停下来消磨时间。 Creating new community value in a suburban eyewear store. This store for the major eyewear brand JINS is located on a busy suburban thoroughfare. As online shopping becomes more common, physical stores must go beyond serving as places to handle or try on goods; they must also offer in-person experiences. Because this store is located close to a residential neighborhood with many young families, our concept was to create a park-like space where children and parents as well as others in the community can stop by to spend time even if they’re not buying glasses.
Creating new community value in a suburban eyewear store. This store for the major eyewear brand JINS is located on a busy suburban thoroughfare. As online shopping becomes more common, physical stores must go beyond serving as places to handle or try on goods; they must also offer in-person experiences. Because this store is located close to a residential neighborhood with many young families, our concept was to create a park-like space where children and parents as well as others in the community can stop by to spend time even if they’re not buying glasses.
我们首先颠覆了路边商店的典型布局，将停车场设在前面，而将停车场设在建筑后面。景观通道和前面的花园通过建筑通向二楼的露台，创造了一个相互联系的三维空间体验。在这种类型的商店中，二楼通常不对顾客开放。通过利用它作为一个露台，同时在店内设置一个面包咖啡馆，我们主动创造了不属于销售楼层的公共空间，鼓励社区成员为购物以外的原因而来。
We began by reversing the typical layout of roadside stores, with a parking lot located in the front, and instead located the parking lot behind the building. The landscaped approach and front garden lead through the building to a second-floor terrace, creating an interlinked, three-dimensional spatial experience. In stores of this type, the second floor is typically not open to customers. By utilizing it as a terrace and also including a bakery-café in the store, we proactively created public spaces that are not part of the sales floor, which encourages community members to come for reasons other than shopping.
该店位于群马县前桥市中心外约15分钟的车程，距离东京约100公里，坐落在一个绿树成荫的住宅区，可以看到标志性的赤城山。在这种背景下，建筑像一个梯形的盒子漂浮在空中，其硫化铜的外墙与山的红褐色相呼应。外墙向住宅区倾斜，以保持邻居的隐私，而面向绿树成荫的主干道的一面则用大型平板玻璃窗展示店内的活动。外墙的外观随着太阳在天空中的移动而变化，到了晚上，其倾斜的铜条边缘像流星一样闪烁着反射光。
Located about fifteen minutes by car outside central Maebashi, a city in Gunma Prefecture about 100 km from Tokyo, the shop sits in a leafy residential neighborhood with a view of iconic Mt. Akagi. The building floats like a trapezoidal box against this backdrop, its sulfurized copper facade echoing the reddish-brown color of the mountain. The exterior walls slope down toward the residential district to maintain privacy for neighbors, while the side facing the tree-lined main street showcases activity inside the store with large plate-glass windows. The facade’s appearance changes as the sun move across the sky and at night the edges of its slanted copper strip glitter with reflected light like shooting stars.
游客通过一个景观丰富的花园接近该建筑。在里面，一个扇形的楼梯和光滑的白色天花板将人们的目光引向蓝天。从建在楼梯上的座位上，游客可以俯瞰商店、花园和街道。楼梯的顶部是一个露台，有足够的空间供孩子们跑来跑去，也有长椅可以坐或躺。当天气好的时候，面向花园的滑动玻璃门可以打开，将室内和室外统一起来，并将微风从楼梯的中庭引向露台。
Visitors approach the building via a richly landscaped garden. Inside, a fan-shaped staircase and smooth white ceiling lead the eye up toward the blue sky. From seats built into the staircase, visitors can look over the store, garden, and street. At the top of the stairs is a terrace with plenty of room for children to run around as well as benches to sit or lay on. When the weather is good, the sliding glass doors facing the garden can be opened, unifying the interior and exterior and drawing breezes up the staircase atrium to the terrace.
JINS公园被设计成一个社区广场，在这里出售面包和咖啡，以及眼镜，邻居们可以在这里举办市场和讲座。里面和外面都有一些没有固定功能的轻松空间，在这里可以进行各种体验和活动，吸引了大量的社区成员。随着景观的成熟和铜质外墙更充分地融入周围的环境，我们希望该商店将成为附近日常生活的一部分。
JINS Park is designed to serve as a community plaza where bread and coffee, as well as glasses, are sold and neighbors can hold markets and lectures. Both inside and outside, there are relaxed spaces with no set function where a wide range of experiences and events take place, attracting a lively stream of community members. As the landscaping matures and the copper facade blends more fully into its surroundings, we hope the store will become part of everyday life in the neighborhood.
建筑师：Yuko Nagayama & Associates
