▲顺德欢乐海岸PLUS商业综合体鸟瞰

佛山顺德欢乐海岸PLUS是华侨城集团倾力打造的新一代文旅商标杆项目，也是粤港澳大湾区最大的都市文化旅游综合体。由LLA建筑设计公司（Laguarda.Low Architects）规划设计的商业区于2020年底正式全面开业，为顺德增添一处开放性、多功能的生活娱乐休闲场所。

Shunde OCT Harbour PLUS is a new generation of cultural tourism development created by OCT Group. The vibrant mixed-use development planned and designed by Laguarda.Low Architects was fully opened at the end of 2020, adding an open, multi-functional resort living destination and entertainment venue to Shunde District in Southern China.

▲顺德欢乐海岸PLUS商业综合体鸟瞰

项目区位 Project Location

顺德区有着“千年水乡、岭南名城”的深厚底蕴，本项目选址于湖泊两岸，连通城区内的天然水系。湖泊南岸是玛雅海滩水公园和欢乐时光主题公园，主题商业区则位于北岸、欢乐大道南侧，毗邻正在施工中的地铁逢沙站。商业区包含四栋酒店公寓塔楼、一座五层购物中心O'Plaza、曲水湾美食街，由Laguarda.Low Architects（LLA建筑设计公司）与景观设计公司Martha Schwartz Partners（MSP）以及深圳华汇（曲水湾建筑设计方）合作规划设计，利用场地内自然资源，纳入水岸景观，旨在打造一个融合水上娱乐、美食、购物、传统文化和精品酒店的现代水岸村落。

Shunde is a historical district known for its waterway network and profound Lingnan culture. The new mixed-use development is located on both sides of a lake, connecting to the water system in the city. On the south bank of the lake is the Playa Maya Water Park and Happy Time theme park. On the north bank, Laguarda.Low was tasked with creating the overall master plan and the main architectural commercial area of the project. Additionally, LLA also coordinated with Landscape Architect Martha Schwartz Partners and HHDesign (Architectural design of the village) to set a grand vision for an entertainment, culinary, shopping, cultural and hospitality urban village. The main goal of this project is creating a place to provide different kinds of entertainment and lifestyle for the residents from Shunde and around the areas. There are four service apartment/hotel towers on the property, a five-level mall, a winding water restaurant village set upon the waterfront. The site is accessed from Huanle Boulevard at the north of the development, and is adjacent to the Fengsha Subway Station which is currently under construction.

▲顺德欢乐海岸PLUS整体鸟瞰

▲融合统一的设计

顺德欢乐海岸PLUS主题商业区位于广东佛山市顺德区大良街道欢乐大道1号，距顺德中心区15分钟车程，是一座集餐饮、娱乐、购物、旅宿、观光、表演于一体，城与水交织互构的休闲商业体验街区。

Shunde OCT Harbour PLUS is located fifteen minutes east of the central Shunde district on Huanle Boulevard. It is a leisure and commercial destination on a lake shore, which integrates dining, entertainment, shopping, lodging, sightseeing, and performances.

▲O'Plaza购物中心主入口

▲O'Plaza购物中心南立面及商业

▲户外商业街

设计意向 Design Concept

“水岸度假村”作为本项目的关键词以及最重要的设计理念，意在为顺德及周边居民游客提供一种拥有岭南地域特色并且人性化的舒适体验。

"Resort village lifestyle" is the key word for the concept of this project, which means providing a human scale comfortable neighborhood with respect to the vernacular language of Shunde.

▲水岸度假村体验

顺德欢乐海岸PLUS的主要特色和焦点在于项目中心环境优美的湖泊。商业区主出入口位于场地北部的欢乐大道。O'Plaza购物中心的东西两侧分别有两条通向水岸的次级道路。

The central lake is treated as a main feature and focal point. The main street access is at the north of the site. Huanle Boulevard winds its way on the northern boundary of the site. There are two gateway paths at the east and west of the mall building that each leads to the waterfront.

▲户外商业街区广场

▲O'Plaza购物中心主入口夜景

▲户外商业街区

▲户外商业街区

体量宏大的购物中心和高层酒店公寓、商业裙房、村落式的曲水湾风情街这三组建筑，拥有自己相对独立的业态特色，同时也在建筑形态和空间设计上有一定的过渡。人行动线的安排也围绕几个层级展开：首先是O'Plaza购物中心的室内集中商业动线；第二是以文化空间为支撑的创意文化街；第三是蜿蜒曲折的曲水湾户外餐饮风情街。游客从北侧的欢乐大道，到水边的狂欢广场，会在不同形态的建筑氛围中，感受尺度由大到小，风格由现代到地域性的渐变，从而获得多层次的购物娱乐休闲体验。

The project has a gradation from the grand scale of the mall and the retail podium of the high-rise service apartments/hotels shifting to the smaller village scale. This gradation occurs via a contemporary architecture to vernacular and mixture of contemporary village sized buildings. People are able to go through variety of experiences throughout the project as the scales shift. The three major pedestrian circulation elements along this gradation are the shopping or high street conveyed by an indoor mall. The second major circulation artery is the creative culture street which is supported by culture venues. The third circulation passage is the winding water street which is lined with food and beverage tenants.

▲统一的城市尺度

▲建筑风格由现代到地域性的渐变

▲水岸远眺塔楼

本项目中的O'Plaza购物中心的设计也结合了岭南独有的建筑特色，南立面被精心分解为较小规模的体块，以弱化其宏大的体量，使其与南侧相邻的曲水湾商业街形成统一的空间尺度。室内设计的主要概念也希望将室外的自然绿色元素延续渗透进入空间内部。

The shopping mall massing is carefully broken down into smaller scale elements on its southern facades. This allows it to be integrated with the many other village buildings. This creates a seamless connection from the village to the shopping mall street experience. The mall is meant to embrace the natural landscape into its executed interior design.

▲尺度转换边界

▲户外商业街区鸟瞰

▲O'Plaza与南侧相邻的曲水湾商业街形成连贯的空间尺度和购物体验

设计中运用天窗的自然采光，中庭的绿色景观设置，以及冰裂纹式的不规则深色铺地由室外到室内的延续，模糊了室内外空间的边界，形成连续的空间体验和商业动线，使得顾客在充满自然野趣的氛围中享受购物的乐趣。此外，购物中心顶层的屋顶花园与内院的布置，与曲水湾以及南侧的天然水系形成了视觉连接，为整个欢乐海岸项目提供了最佳的视觉体验。

There are many spaces that people feel outdoors even though they are inside the mall. The natural light, vibrant interior landscape, interior watercourse, and views to the exterior provide visual connection to the internal waterways of the village which lead to the lake. The roof top of the mall is designed as a green roof garden.

▲O'Plaza购物中心南入口及景观水道

▲O'Plaza购物中心入口中庭示意图

▲O'Plaza购物中心主入口公共阶梯

▲O'Plaza购物中心中庭

▲O'Plaza购物中心天窗

▲O'Plaza室内花园景观示意图

▲O'Plaza室内各层铺地概念

▲O'Plaza中庭

▲O'Plaza购物中心室内

同时，本项目的四座服务式酒店公寓塔楼分别位于O'Plaza购物中心和曲水湾风情商业街的东、西两侧，为游客提供了办公、休闲、旅游所需的一切设施。以顺德著名的饮食文化和历史为背景，华侨城在塔楼裙房增设了国际美食文化交流中心，为世界各地的厨师们提供了一个探索烹饪艺术和举办美食品尝活动的绝佳平台。此外，除了商场公共空间内展示的艺术和雕塑外，塔楼裙房中还有一个艺术博物馆，为项目引入更多的文化元素。

This project has 4 service apartment/hotel towers. These towers bookend the east and western perimeter of the main village. The towers are the anchor elements for the leisure visitors to this development. Given the famous Shunde food culture and history, OCT has added an International Food Culture Exchange Center at the tower podium which provides a great platform for chefs around the world to explore the culinary art and host food tasting activities. Also, other than the art and sculptures displayed inside the public space of the mall, there is an art museum at the tower podium which brings even more cultural elements to the project.

▲酒店公寓塔楼

▲塔楼

▲塔楼

▲塔楼

▲塔楼细部

▲塔楼细部

主题商业区与南岸的欢乐时光主题乐园和玛雅海滩水公园一起，已然成为顺德及周边的首席娱乐休闲枢纽和绿色滨水商业购物的综合典范。

Together with the happy time theme park and Playa Maya Water Park to the south, this project will be the hub of entertainment and the model case of green commercial project in the Shunde district.

▲鸟瞰北岸商业区夜景

特色空间 Featured Space

曲水湾风情商业街的建筑立面使用了顺德各街镇拆迁收集的当地青砖饰面，与这一特色呼应，O'Plaza购物中心的外立面选用了体量小的青砖，金属铝板和混凝土板使商场外观具有更为人性化的尺度。空间尺度的变化也在景观中有所体现：在主要出入口放置大型元素，围绕水岸则营造相对私密的空间。购物中心和塔楼裙楼北侧主立面是宽敞的棕榈林荫大道，点缀于主要步道之中的景观水道和遮阳顶棚引领游客穿过商业步行街，来到集餐饮、娱乐、休憩、表演、观光于一体的绝佳水岸。在优雅的湖岸可远眺对岸的主题公园、“顺德眼”摩天轮、以及湖岸西北侧的蓝楹湾别墅区。

Playing off the theme of the reuse of local brick finish from the original surrounding village buildings the facades of the mall utilized tiles, metal panels and concrete panels that are very environmental friendly, they were selected to give the very large mall building a human scale. These scale shifts are seen in the landscape and the village and the retail podiums. More intimate spaces are created around the water elements and large-scale elements occur at the main entrances. Nature is woven through the grand palm boulevard of the main north facades of the mall and tower podiums. Water and canopy elements help to define passages that lead through the village to the main waterway where restaurants, entertainment and the theme park are the great escape. The shores of the lake are a serene destination. The villas to the northwest of the lake are part of the development. These villas are within the OCT jacaranda bay residential area.

▲户外商业街区广场

▲遮阳顶棚和青砖饰面

▲灵动的遮阳顶棚引领游客穿过商业步行街

可持续设计 Sustainability

绿色景观是本项目中必不可少的元素之一，其不仅能提升整体项目的体验感受及商业价值，还可以在岭南炎热的气候下为游客提供必要的遮阳、降温的作用，同时配合屋顶花园的雨水回收和太阳能集热系统，为本项目提供一整套生态可持续的绿色设计系统。

The landscape is one of the most important elements of this project. It adds value to the overall space. The selected trees and plant life create shading and control the heat being absorbed in ground surface. The roof garden provides an ecologically sustainable system, with green and a recycling rainwater system.

▲顺德欢乐海岸PLUS总体规划阶段屋顶平面

▲鸟瞰北岸商业区